Gen Z’s fragrance trends in 2025 are all about nostalgia, individuality, and social media influence. Their favorite scents reflect their unique style, from sweet and playful to bold and fresh. But which ones are leading the way this year at TWHS?
Fragrances have become increasingly popular daily, thanks to social media and influencers praising them. Among the female students at TWHS, some popular perfumes were Eilish No.1, Gingham from Bath and Body Works, and the iconic Ariana Grande perfumes. While these fragrances have been a massive hit, the fragrance taking the crown was Sol De Janeiro 62. It’s Summer in a bottle with notes of salted caramel, vanilla bean, and rich almond. The body spray gained its popularity on TikTok from influencers praising it.
Male students at TWHS are very specific in what kind of cologne they wear. The most popular pick is Wanted by Azzaro. Different from Sol De Janeiro because it’s a Winter scent with notes of red ginger, woods, and bourbon vanilla. It used to be harder to get because it was very expensive, but now that it has gone down in cost, it has been booming in the cologne industry.
For a look away from Gen Z, the staff at TWHS has also been asked about their favorite fragrances this year.
The female staff members have strong opinions about their signature scent. A variety of Chanel is most popularly worn among the female staff and also by many people worldwide. Chanel perfume was created in May of 1921 and started booming in popularity immediately due to its scent being modern for the time. A runner-up for most popular among female staff is Valentino Donna Born in Roma. It’s a floral fragrance that rose to popularity on social media and quickly became a must-have for perfume lovers everywhere.
Following that, the male staff members at TWHS’ winning pick was Versace Eros Flame. The scent notes include mandarin orange, Madagascar pepper, lemon, chinotto, and rosemary. It’s popular due to its versatility and can be worn all year round.
From fruity sprays to warm, cozy perfumes, TWHS knows what they like. These favorite scents aren’t just popular–they’re part of everyday routines. Whether it’s for class or hanging out with friends, the right fragrance is a go-to finishing touch.
